Do you want to learn a secret which is perhaps the single most effective business communication technique?  Doing this one thing separates the winners from the losers.

Here is an approach that is so significant- that a case can be made in which its proper application can provide a direct correlation between employee retention and employee turnover. 

Are we talking about good old fashioned proper and respectful communication?  Of course.  But this is so much more.

Try this.

The next time you speak with an employee or a recruitment prospect, make that person feel like he/she is the most important person in the roomThe most important person in your personal universe!


Warmly welcome an employee or a new recruit into your office and let this person see you turn off your computer, silence your cellular phone, announce to your staff to please not interrupt you, and take off your watch and place it face down

Can you imagine the silent signal that this sends out?

Your time and attention is your most valuable asset.  Giving it fully to someone else is a gift of immense proportion.

One cannot receive a better compliment than to be listened to thoroughly without distractions.  To be understood.  To feel important, by you.

When you make someone feel as if they are the most important person in the room, you are communicating that you really do care about what the other person has to say.  You are deeply listening.  You are not thinking about what your next response is going to be.

And guess what? 

In most cases, the other person might feel compelled to reciprocate with the same degree of sincerity but most importantly the impact that you will project on this person is so significant that it could literally transcend your business and take it to a new level of success. 


When we feel extremely appreciated, we do our very best.  We do not want to let someone down or disappoint.  We aim to please when we feel significant.  When an employee feels significant, he/she becomes more engaged to your mission or business goal.  They buy in. 

And who benefits?

You, the most important person in your own personal room!

I am Bernie Reifkind, CEO and founder of Premier Search, Inc.  I can be reached at 1(800) 801-1400 or email at  I welcome your phone call. 

Click here for a free download: 15 Steps to Motivate Your Staff