About Premier Search, Inc.
The Industry Standard in Healthcare Leadership
Bernie Reifkind is the Founder and CEO of Premier Search, Inc. a premier boutique executive search firm headquartered in Los Angeles. With a career spanning over 20 years, with decades of specialized expertise, Mr. Reifkind has become a recognized authority in the confidential placement of senior-level healthcare and senior living leaders throughout the United States.
Our Expertise: Precision Executive Search
Unlike high-volume employment agencies, Premier Search operates as a specialized consultancy. We focus on the "perfect match," ensuring that every candidate we present possesses both the clinical expertise and the cultural fit required for long-term success.
Our Core Specializations include:
Senior Living Leadership: Executive Directors, Regional VP of Operations, and Sales & Marketing Directors.
Skilled Nursing Facility (SNF) Management: Licensed Nursing Home Administrators (NHA) and Directors of Nursing (DON).
Clinical Leadership: C-Suite Executives, Regional Nurse Consultants, and Medical Directors.
Assisted Living & Memory Care: Specialized leadership for boutique and large-scale residential communities.
A Legacy of Trust and Confidentiality
Founded by Bernie Reifkind on a foundation of integrity and a 'boots-on-the-ground' recruitment philosophy, Premier Search was built to serve the unique needs of the healthcare industry
"I have spent more than my career listening to the needs of both owners and operators. My goal has never been to fill a vacancy; it has been to secure the leadership that defines the quality of care for our nation’s seniors." — Bernie Reifkind, CEO
Why Leading Healthcare Organizations Choose Us
National Reach, Local Insight: We leverage a vast national network of pre-vetted candidates while maintaining the deep California based market knowledge necessary for specific state regulations (such as Title 22 in California).
Confidentiality First: We understand the sensitive nature of executive transitions. Our process protects the privacy of both the client and the candidate.
The Professional Advantage: Our extensive network means we often know the candidates who aren't currently "on the market," but are open to the right strategic opportunity.
"Why Traditional Recruitment is Failing Senior Living Executives and Owners Alike"
“In the executive search world, volume is the enemy of quality. A boutique approach—one that values confidentiality and precision—is no longer a luxury; it is a necessity for survival in 2026.” Read the Full Strategic Briefing Here