Cold Call: The Miracle Drug

“Do you keep your eyes and ears open for great opportunities?”

No matter what anyone tells you, a phone call is still the most effective and direct recruitment communication tool.  The world is caught up in texting, social media and emailing but something substantial gets lost in digital communication.

Your heart.

When you call someone on the phone you put your “nervous system” on the line, so to speak.  You are taking a risk, the risk of rejection.  You might hear the word “no.”  Oh my goodness.

Should you take rejection personally? Never.  If you do not take it personally than how can you lose anything other than a microcosm of your time?

Cold calling is the miracle drug, the magic placebo to cure all recruitment ills.  There is nothing like the “high” one feels after a successful cold call.  The trick is to keep making cold calls until you reach that high and it comes from the natural and organic connection that one makes with another human being.

Let’s take a brief look at a cold call when recruiting for the very best talent.  Every cold call is an interuption in someone’s immediate work flow. 

Sometimes interruptions are just what the doctor ordered.  

What this really means is that one has less than 10 seconds to capture the attention of the “callee.”  To do that, one of course needs to use less words to get to the point.

Here is a list of the 3 things never to say on a cold call:

1.  “How are you?” -in reality, do you really care? and it sets you up for “what are you selling?”

2.  “Is this a good time to speak?”- of course not, you just interrupted someone

3.  “My title is______ and I work for______”- it takes too long and while callee is trying to register why you are calling.

Get to the point.

“My name is _____and I need your help.”- That is what needs to be communicated right away.  the rest is gravy.  After that one needs to simply ask for what they need.  It’s either yes or no.  Then it’s on to the next call.

Wow, how painful.  You want to know pain- look outside and see people digging ditches or working construction. 

Even that’s not pain.  Go to a local hospital or a nursing home and take a look at real pain.

Cold calling is pleasure and it is a gift that keeps on giving as long as your willing to visit.  You just might make someones day and in so doing, your own. 

Any questions or comments? I am Bernie Reifkind, CEO and founder of Premier Search, Inc.  I can be reached at 1(800) 801-1400 or email at