Just as marketing emails incorporate catchy or memorable subject lines, you may want to use similar tactics. You could use your name in the subject line, but the prospective employer doesn’t know you yet. Instead, try something like, “This Week” and then the message may contain information about you applying for the position and how you’d love to talk about it “this week.” There’s an urgency to this subject line that makes it clickable.
Medical Recruiter bernie rifkin
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At one time, being a job seeker who used social media had a negative connotation. Since Facebook started as a college resource, many students and potential job candidates were warned not to post too much about themselves (think: “party pictures”), as it could cost them a job opportunity.
If you are not using social media to recruit the very best talent, then you’re losing out against your competition.
Almost everyone utilizes some form of social media at some point. Recent estimates show that Facebook has 1.65 billion active users, Twitter has 310 million users, and LinkedIn has 433 million users.
So how does social media benefit recruiting?